Board Members- Gaon Holdings

Harel Beit On – Chairman

Founder and Partner in the Viola Private Equity Fund

Sami Totah

General Partner at Viola Growth

Previous positions: a former Senior Vice President of Operation (COO) at Amdocs (NYSE:DOX), extensive global experience in leading and serving tier-one telecom giants such as Vodafone (Germany), T-Mobile US, Tele Denmark (TDC) and KT FreeTel (Korea).

Gadi Proper

Chairman of Gad-Pro Investments Ltd., Chairman of L’Oréal Israel Ltd.

Education: Master’s in Business Administration (Tel Aviv University), B.A. in Economics (Hebrew University of Jerusalem).

Previous positions: Chairman of the Export Institute, Chairman of the Israel-Britain Chamber of Commerce, Chairman of the Federation of Bi-National Chambers of Commerce and Industry, Chairman of the Wingate Academic College for Physical Education and Sport, Chairman of the Union for Consumer and Construction Products at the Israel Industrialists Association

Lenny recanati

Owner and Chairman of Sulam Financial Holdings Company Ltd.

Education: B.A. in Economics (Hebrew University of Jerusalem), Master’s in Business Administration (Columbia University, New York, USA).

Previous positions: Various functions in the I.D.B. Group, including: Chairman of the Delek Company, Chairman of Ilanot Betucha Investments House and Director at various companies of the concern.

Moshe Gaon

Owner and Chairman Gaon investment LTD., Moshe Gaon Holdings Ltd.


Education: BA in Political Science and Communication (Tel Aviv University), Master of Science in Advertising (Northwestern University, Illinois, USA).
Past experience: Chairman Gaon Holdings, director in Gaon various companies. Chairman of Aqua Agro fund. Chairman Telad Broadcasting, Partner and CEO Baumann Ber Rivnay Saatchi & Saatchi group. Strategic consultant to commercial companies, social organizations and political candidates.

Shai Reicher

CEO at Yakhin Group Ltd.

Education: B.A in Business Management and B.A. in Law (Reichman University - Interdisciplinary center Herzliya)

Previous positions: CEO at Yakhin Group Ltd. And CEO of Subsidiaries of Yakhin Group; Sami Shamoon Inheritance Appointed Administrator; Partner at Yigal Arnon & Co. Law Firm.

Rami Mardor

CEO at Leekam Trading

Education: Tel Aviv University law faculty graduate

Previous positions: Chairman of the board, director, CEO in various private and public owned companies in the fields of real estates, industry as well as international trading companies


Ron Croll

CEO and Chairman at Etgal Holdings Ltd.

Education: M.A in Economics, B.A. in Economics and B.A. in International Relations (the Hebrew University), B.A. in the History of Art (Tel Aviv University)
Previous positions: Chairman at Metropolin Ltd.; Chairman at Mertodan Ltd.; Head of the Budget Department at the Ministry of Finance; Director General of the Ministry of Energy and Infrastructures.

Dganit Palti


Education: B.A in Accounting and Economics (Tel-Aviv University)
M.A in business management (Tel-Aviv University)
Previous positions: C.F.O of El-Al Israel Airlines Ltd., C.F.O of Granite Hacarmel investments Ltd., C.F.O of Sonol Israel Ltd.


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